Growth Marketing

Why you need to customize your marketing communications

Ferdinand Götzen
June 25, 2018April 5, 2019

“Talk to your customers. Find out what they need. Don’t pay any attention to the competition. They’re not relevant to you.” — Joel Spolsky, creator of Trello. Talking to your users One of the most common pieces of advice you’ll hear from top marketers is that you need… Read More »

Why Growth and Sales need to work together

Ferdinand Götzen
May 7, 2018April 5, 2019

I’ve written a lot about different possible processes and team structures when setting up and scaling a growth department. One thing I often mention is that all the departments in your company contribute to growth and therefore need to work closely together. The risk of… Read More »

Why your marketing strategy needs to be about more than just ads

Ferdinand Götzen
April 30, 2018April 5, 2019

Advertising has always been a key part of marketing. If you talk to random people on the street, chances are that many of them would equate the two. This was especially true in the good ol’ days, but even with all the tools and tech… Read More »

Why You Need a Roadmap for Growth

Ferdinand Götzen
April 16, 2018April 5, 2019

I sometimes find it hard to explain to people what I do. After all, the title ‘head of growth’ sounds pretty vague (and quite pretentious) to those not familiar with growth marketing. It doesn’t help that if you ask 10 heads of growth what they… Read More »

4 Kinds of Marketing: Growth, Inbound, Product and Technical

Ferdinand Götzen
March 19, 2018April 5, 2019

In the last weeks, I‘ve written about how to set up a growth team and how to hire for it. Lately, I’ve been thinking a lot about the different skills and jobs that fall within marketing and how hard it can be to keep an… Read More »

How to Hire for Your Growth Team

Ferdinand Götzen
March 12, 2018April 5, 2019

After writing about how building the right team is central to succeeding in growth, I received a lot of messages from people asking how exactly they should go about hiring people for their team. A lot of marketing people ignore the fact that the biggest… Read More »