Blog - Ferdinand Goetzen

How to nail public speaking — 5 tips to help

Ferdinand Götzen
July 1, 2018April 5, 2019

“Speech is power: speech is to persuade, to convert, to compel.” — Ralph Waldo Emerson Over the past years I have worked hard to improve my public speaking skills and I’ve given keynote speeches at a number of different conferences and events across Europe, where I try to… Read More »

Why you need to customize your marketing communications

Ferdinand Götzen
June 25, 2018April 5, 2019

“Talk to your customers. Find out what they need. Don’t pay any attention to the competition. They’re not relevant to you.” — Joel Spolsky, creator of Trello. Talking to your users One of the most common pieces of advice you’ll hear from top marketers is that you need… Read More »

How we Structure our Growth Teams at Recruitee

Ferdinand Götzen
June 11, 2018April 5, 2019

I’ve written before about the importance of building a solid growth process and building the best team to execute and experiment efficiently. I have also written at length about how we have set up our growth team and process at Recruitee. I like to break… Read More »

How we run our growth process at Recruitee

Ferdinand Götzen
May 14, 2018April 5, 2019

I’ve written in the past about how to build a process for growth that scales. In this post, I hope to shed some more light on how exactly we run this process at Recruitee. Our growth process is and always will be a work in… Read More »

Why Growth and Sales need to work together

Ferdinand Götzen
May 7, 2018April 5, 2019

I’ve written a lot about different possible processes and team structures when setting up and scaling a growth department. One thing I often mention is that all the departments in your company contribute to growth and therefore need to work closely together. The risk of… Read More »

Why your marketing strategy needs to be about more than just ads

Ferdinand Götzen
April 30, 2018April 5, 2019

Advertising has always been a key part of marketing. If you talk to random people on the street, chances are that many of them would equate the two. This was especially true in the good ol’ days, but even with all the tools and tech… Read More »

Why you need to understand how your target audience makes decisions

Ferdinand Götzen
April 23, 2018April 5, 2019

How does your target audience make decisions? It might seem obvious, but this is a vital question that many marketers overlook. With all the ideation frameworks out there, it can be tempting to jump head first into experimentation, but before you even try to gather… Read More »

Why You Need a Roadmap for Growth

Ferdinand Götzen
April 16, 2018April 5, 2019

I sometimes find it hard to explain to people what I do. After all, the title ‘head of growth’ sounds pretty vague (and quite pretentious) to those not familiar with growth marketing. It doesn’t help that if you ask 10 heads of growth what they… Read More »

The 3 Pillars of Growth — Full Presentation Slide Deck

Ferdinand Götzen
April 7, 2018April 5, 2019

There are a lot of tips and stories out there on how to scale a business in today’s world. Having had the chance to work with hundreds of companies of all shapes and sizes, I’ve come to learn that every business is different and that… Read More »

Extreme Ownership: Scaling and Sharing Growth Responsibilities

Ferdinand Götzen
April 2, 2018April 5, 2019

I’ve just gotten back from Russia, where I had an awesome time speaking at the Epic Growth Conference! If you’ve visited Russia before, I’m sure you’ll understand if I keep this post relatively short! I’ve spoken a lot about setting up and scaling a multi-disciplinary… Read More »