My name is Ferdinand Goetzen and I help companies grow. I first ventured into the digital sphere almost a decade ago and have been helping companies -primarily startups and scale ups- scale their business ever since.
I believe that new technologies and opportunities make it more exciting than ever to start and grow a business. I also strongly believe that the key to growing any business is creating as much value as possible.
I am currently living in Amsterdam, working as the Head of Growth (CMO) @ Recruitee, one of the fastest growing SaaS companies in the Netherlands.
I am a passionate public speaker and an advisor to a number of early stage startups. I also frequently write about marketing, technology and innovation on my blog.
What I Do
- Growth: Vision | Process | Team | Experimentation | Market Expansion | Funnel Marketing
- Product: MVP | Agile | Product-Market Fit | Feature Discovery | Project Management
- Tech: Marketing Automation | Data Analytics | Web Design | AI for Growth
- Lead Generation: SEO | SEM | Social Media | Email Marketing | CRO | AB Testing | Sales Alignment
- Product Growth: UX |Behavioural Psychology | Referral Marketing | Onboarding | Product Marketing
- Branding: Content Marketing | Brand Vision | PR | Communications | Messaging
- Logistics: Asana | Google Suite | Atlassian | Trello
- SEO: Keyword Planner | SEMRush | Search Console | Positionly | Ahrefs | Moz
- Analytics: Google Analytics | MixPanel | Tag Manager | Segment | Amplitude
- UX: HotJar | UsabilityHub | WhatUsersDo | Usabilla
- CRO: Optimizely | Sentient.ai
- Web Design: WordPress | Drupal | Squarespace | Unbounce | Instapage | Carrd
- Marketing Automation: MailChimp | Intercom | Active Campaign | Customer.io
- Technical Marketing: Dexi.io | Import.io | Bubble.is | Zapier
Where I've been featured: