Grow companies better, faster.
About me.
My name is Ferdinand Goetzen and I help companies grow. I first ventured into the digital sphere almost a decade ago and have been helping companies -primarily startups and scale ups- scale their business ever since.
I believe that new technologies and opportunities make it more exciting than ever to start and grow a business. I also strongly believe that the key to growing any business is creating as much value as possible.
I am currently living in Amsterdam, working as the Chief Growth Officer (CMO) @ Recruitee, one of the fastest growing SaaS companies in the Netherlands.
I am a passionate public speaker and an advisor to a number of early stage startups. I also frequently write about marketing, technology and innovation on my blog.
What I do.
Customer Acquisition
I align marketing and sales and create automated funnels to generate quality leads through paid ads, inbound, SEO, lead magnets, CRO, email automations, and more.
Product Growth
I maximize activation, retention and referrals through a combination of UX, onboarding, feature prioritization, user analytics, product marketing and product localization.
Branding
I help set up brand tracking and build strategy and guidelines to ensure a brand that has a large reach, is highly recognizable and is perceived favourably throughout the market.
Companies I've worked with.
Keynote: The 4 Pillars of Growth (Moscow 2018)
Mentions.
Ferdinand Goetzen of Recruitee on Building Your First #GrowthTeam: https://t.co/4qsF1xnPCb pic.twitter.com/SUvKnCOuIq
— Sean Ellis (@SeanEllis) February 26, 2018
“How to Develop a Vision for Growth” by Ferdinand Goetzen https://t.co/HzdNzcrsVH
— Sujan Patel (@sujanpatel) March 12, 2018
How Fast-Growing SaaS Companies Can Adopt Growth Principles with @Ferdigoetzen @Recruitee https://t.co/KpiiTCtlf3
— Kieran Flanagan (@searchbrat) January 15, 2019
Ferdinand Goetzen @ferdigoetzen of @recruitee talks about Applying #AgileMarketing to Growth https://t.co/aYGRyd7iof
— Roland Smart (@rsmartly) March 26, 2018
Facilitating growth.
I regularly give talks at conferences around the world, where I share my experiences in helping companies grow.
I’ve been interviewed about my experiences in growth on various leading marketing podcasts.
I share my ideas, strategies and tactics for growth in articles that I publish on my blog.
I have worked with over 300 companies, many of which in an advisory role, helping them with their growth.
My thoughts, straight to your inbox.
My Blog.
In the last couple of years, there has been an incredible buzz around Growth Hacking as it spread around the world’s startup scenes like wildfire. As with anything that’s trending, Growth Hacking has been subject to many different interpretations...
The problem with content these days is that there is a lot of amazing stuff, often buried under a lot of rubbish, clickbait and spam. Below, I have listed the top resources that I have found to be consistently useful for both strategists and executors...
Advertising has always been a key part of marketing. If you talk to random people on the street, chances are that many of them would equate the two. This was especially true in the good ol’ days, but even with all the tools and tech of the digital age, advertising...
One of the most common pieces of advice you’ll hear from top marketers is that you need to talk to your users. Understanding your users’ needs and perceptions is key to building the product they want and maximizing activation and retention...
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